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Sport and Event Marketing

Objective Students understand the esports business models and know how to manage eSport teams. The students learn to apply strategic management tools to the esports environment. Content - History of eSport - Current eSport Markets in the world and Finland - Major games and teams - The differences and similarities between sports business and esports business If you are interested contact incoming@seamk.fi

Name

Sport and Event Marketing

Course category

Course


University Origin

Seinäjoki University of Applied Sciences (SEIN)


CBL category

CBL-HEROQUEST


Course Start Date

2026-09-11

Course End Date

2026-12-13

Beginning of Application Period

2026-09-01

End of Application Period

2026-09-07

Tuition Fees

none

Language Offered

English

Field of Study

Sport, Business, IT

Credits (ECTS)

5

Number of expected applications for this offering

5

Format

Hybrid


Academic Cycle

Bachelor's


BIP

Yes